Thursday, August 6, 2015
NFL OWNER DAN SNYDER NOT THINKING THIS THROUGH: GREAT OPPORTUNITY IN REDSKINS' NAME CHANGE
As a long-time Washington Redskins fan, I can certainly understand owner Dan Snyder's resistance to yielding to the sustained pressure to change the nickname of the storied franchise. But it seems to me that he's giving up a chance to do something many owners are striving to do every day: Make a boatload of money. If most owners changed team colors, uniform scheme or their logo, they would immediately be charged with attempting to coerce revenue from their fan base by seizing the opportunity to sell new jerseys, pennants and other team related paraphernalia. But Snyder would instead be applauded for changing his team's name to something less offensive than Redskins. By resisting the pressure that's coming from a variety of quarters, including the NFL itself, the billionaire owner is leaving a lot of money on the table. He really isn't thinking this through, is he? Not only would he sell merchandise with the new logo, just think how many people would be scrambling to get the old stuff before it went off the market. Of course, it doesn't really surprise me. In 19 years of ownership, his teams have reached the playoffs in only four seasons and are a woeful 2 - 4 in postseason games. Two of those games came in his first season, so since 2000, the once model franchise is just 1 - 3 in playoff games. Snyder is currently on his eighth coach, including a second stint by Joe Gibbs, the architect of the team's three Super Bowl wins. None of them recorded a winning record, with only Marty Schottenheimer finishing at .500 in his only season at the helm. So Snyder's ineptitude isn't confined to marketing schemes, but clearly extends to the on-the-field product as well. To say the Washington faithful is fed up with the owner would be a huge understatement. Unfortunately, you can't very well fire the owner, can you? So until the 50 year old tires of being in one of the most exclusive and prosperous clubs in the world, Redskins fans are stuck with a guy that just can't seem to get it right. But hey, he still has the chance to benefit from exploiting a great opportunity to change the image of the franchise. Just remember that you heard it here first.