After a long battle that included changes in format and certain accommodations to the Official World Golf Ranking (OWGR) committee, LIV was finally awarded inclusion in the points system that determines inclusion in major championships, among others. I can’t remember a sports decision that is so potentially impactful yet no one seems to be pleased with it.
Initially, the OWGR committee declined points for LIV because of 54-hole events, field spots that were selected as opposed to being earned and shotgun starts. LIV agreed to go to 72-hole tournaments and is reportedly instituting changes that will necessitate qualifying for the tour and also staying exempt from year to year. Apparently, those resulted in the top ten finishers in LIV events being awarded OWGR points beginning this season.
LIV isn’t pleased with the ruling, because it’s limited to the top ten. PGA Tour players aren’t happy about it because 48 player fields that are hand-picked without any qualification criteria don’t come close to PGA Tour or even DP Tour events. The real question is “does it really matter”? With recent defections from LIV, most notably five-time major champion Brooks Koepka and former Masters winner Patrick Reed, questions have arisen about the viability of the LIV Tour itself.
I’ve never thought it was much of a threat to the PGA Tour or the golf establishment from a competitive perspective. Greg Norman and Phil Mickelson, both with significant bones to pick with the PGA Tour, had a motive to bring about change in the Tour that they thought was not providing players their fair share of revenue. Norman has issues that go back 30 years, when then PGA Tour Commissioner Tim Finchem supposedly stole Norman’s Idea for what would become the WGC events that provided global entry into a select number of tournaments with elevated purses.
The last four years, however, have actually resulted in the PGA Tour implementing many changes for which Norman and Mickelson were proponents. Most notable were a handful of signature events that have purses in the $20 million range as well as a program that rewards players with Tour equity as well as substantial bonuses. Add to that the lack of any meaningful television contract for LIV and no additional PGA Tour defections beyond Jon Rahm two years ago and the result is a Tour on life support, albeit one that is incredibly well-funded.
LIV needs to face the reality that, and I’ve maintained this from the beginning, it’s nothing more than a travelling golf exhibition with players paid to appear, not really compete. The quick reaction of the PGA Tour to funnel more money to its players along with the resistance of most high profile players like Rory McIlroy, Jordan Spieth, Justin Thomas, Scottie Scheffler, Xander Schauffele and others, resulted in dooming LIV to failure with traditional golf fans, not to mention sponsors and advertisers.
The last dominoes to fall will most likely be Bryson DeChambeau, who went public last week with his dissatisfaction over LIV’s changes, and Jon Rahm, who at his age is still able to rescue his legacy. DeChambeau’s importance to LIV can’t be overstated and whether he returns to the PGA Tour or not is irrelevant if he departs when his contract is up at the end of the season. At this point, however, nothing LIV can do will secure any kind of relevant future for the Saudi investment fund backed endeavor.